Thought Leadership

Beyond Scroll Depth

  • 22 Oct, 2022
  • read

Percent scroll depth is a bad metric. % Scroll depth is one of the most common ways we measure webpage content engagement.

Read More

Why Data Matters

  • 22 Oct, 2022
  • read

Few things have had a greater impact on how I think about data than Catherine D’Ignazio and Lauren F.

Read More