Have you ever wanted to see how users are interacting with your website? Events are useful when you have specific elements of the site you want to track like CTAs or menu usage. It’s not as helpful when you just want to see where your user is interacting on the site generally. One common solution to this challenge is using heatmaps. There are many paid tools that you can use to generate a heatmap of your website, but it’s actually really easy to do it on your own using GTM, GA4, and Tableau.

See the Code: How I created a heatmap dashboard with GTM, GA4, and Tableau →

My Website Heatmap